Social media is a great way to communicate your values and build brand equity with consumers in your marketing funnel. They want to see what you stand for and how you tend your employees. It want to know what your environmental and funding commitments are. They don’t need 500 posts about the new sale. According to McKinsey, consumers – and Gen Z in particular – value authenticity above all else. Build brand loyalty :Ĭustomers want to know everything about you. 44% of all Internet users regularly search for brands on social media networks.Īll you have to do is provide them with the quality content they want and have a half-decent (okay, totally decent) product or service. What do you think? Customers are already peeking for you on social media. It’s one thing to have a huge audience of carbon-based life forms, but the real benefits of social media are: promote your business on social media 1. This means that more than half part of the world’s population now uses social media. Why promote your business on social media? promote your business on social mediaįor starters, the number of social media users worldwide grew by 13.2 percent from 2020 to 2021, an increase of 490 million people. More than 2 hours a day, in fact, which is 30% more time than in 2015. This is good news for you, as people are spending more time on social media than ever before. ![]() Research shows that interacting - even briefly - with your brand on social media increases brand awareness and loyalty, and influences purchase behavior. There are countless reasons to use social media to promote your business.
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